Imagineering, Got Ideas?
Updated on:  Thursday, December 17, 2015 01:46 PM


Walt Disney is credited  with having coined the word "Imagineering."  
As used in the title, Imagineering Ezine, it means: "the imaginative application of engineering sciences." 
Perhaps a more simple definition would be: "
being creative with engineering
." 



View of Imagineering:  Fringe Science & the Lone Inventor   -   The Creative Person
 - 
Searching for New Ideas  -   Steps in Product Development   -   Ideas Lost & Found

Searching for New Ideas
The following  is a revised discussion from article
I published in the March-April issue of Midnight Engineering magazine.
Where does one go about looking for new ideas? Well, seldom do real good ones fall into your lap. The best ideas seem to come from those individuals who were willing to do some real detective work. They periodically went on an idea quest, a crusade. They went through a metamorphose phase. They changed from a practical methodical businessman into a passionate creative visionary, looking for something new. Their search produced a long list of vague concepts and notions that when later refined turned into a few likely new business prospects.
The key to your own successful search is to place yourself in special environments or engage in special activities that will help trigger ideas. Some environments and activities will reveal the idea directly through discovery. Others will stimulate your own natural creativity into forming ideas. Stimulating your creative talents is not a new concept. Many successful writers, actors, artists and music composers have all been known to do some nutty things for the sake new ideas. Entrepreneurs shouldn't be any different. Let the search begin.
For starters, get yourself prepared. Buy a few notebooks and keep them handy at all times. Ideas are easily lost if they are not captured on paper. Jot down the ideas as soon as they come to mind. If they come to you in the middle of the night, write them down. If they materialize while driving, pull off to the side of the road and scribble them down in your notebook or use a small audio tape recorder. Have some notebook paper handy near the toilet, telephone, kitchen table, anywhere you might find yourself quietly thinking. I know a guy that has a water proof note board in his shower.
Next, put yourself in the right frame of mind for generating ideas. I highly recommend you read Roger von Oech's book "A Whack on the Side of the Head" and his companion book "A Kick in the Seat of the Pants". The two books are written to help unlock your own creative powers by making you look at everyday things differently. During your search for new ideas try some of the creative thinking methods von Oech suggests. You will be surprised how easy it becomes with a little practice. Soon you will be looking at everything from a completely different prospective.
Do not be restrictive in your search. Anything goes. Even if your plan is to sell computer software and you think of a new medical instrument write down the idea anyway. Don't worry if your concept is completely outside your area of expertise or interest, write it down. No idea is too big or too small. You can organize the list later. Your goal should be to generate lots of ideas no matter how strange they may seem at the time.

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