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Ideas
Generation Exercises |
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| WALK
THROUGH THE YELLOW PAGES -- Browse through the yellow pages from
cover to cover. As you browse pay special attention to the categories that
seem to draw your attention. Make lists of the categories that have to most
columns and the ones that have the least. Which categories have no meaning
to you? What ideas for products and/or services are generated? |
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BESTSELLER OVERVIEWS -- Read the first and last chapters of any
current top ten book list. What does it tell you about people? What does it
tell you about trends? What are the common subject matters? Who do you see
picking up the same book? What ideas for products and/or services are
generated? |
| TOUR
REFERENCE LIBRARIES -- The reference librarian is your shortcut to
information. What ideas for products and/or services are generated?
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| MAGAZINE
BARRAGE -- Buy all kinds of magazines; those that you have never
bought before as well as your favorites. Pay special attention to the
advertisements and the products they proclaim. What kind of articles are in
them? How many specialty magazines did you see? Which specialty magazines
surprised you the most? What ideas for products and/or services are
generated? |
| VISIT
SHOPPING MALLS AS A CREATURE FROM MARS -- Look at everything. Watch
the people and their reaction to the products. Are there any similarities,
age, sex, etc. What items are ignored? What items are stocked in several
stores? Who had the best price? What ideas for products and/or services are
generated? |
| EXPLORE
ART SUPPLY STORES -- Go to the best store and look at everything.
The art store is a warehouse of materials that can be used in a variety of
ways. What are the new items? What is most heavily promoted? What ideas for
products and/or services are generated? |
| REDESIGN
A COMMONLY USED PRODUCT AND THEN BUILD IT -- Take any product in
your home and redo it. Put it in a different package. Modify it for a
different use. Anything? What ideas for products and/or services are
generated? |
| STUDY A
PRODUCT IN DETAIL -- Take any product and give it a microscopic
once over. List everything about, its materials, its characteristics, its
functions, it benefits, etc. Now look t the list, how can you change each
item? What ideas for products and/or services are generated? |
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| Introduction to Brainstorming as
Imagineering |
| Brainstorming Guidelines |
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Searching for New Ideas for addition
examples for Brainstorming as Imagineering |
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